Mission & Vision

As the National Governing Body for the sport of swimming in the Bangladesh Swimming Federation is a big-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education.

Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. Bangladesh Swimming Federation is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success.  


MISSION STATEMENT
                                                                                                                                   
Bangladesh Swimming Federation is the National Governing Body for the sport of swimming.  We administer competitive swimming in accordance with the Olympic & Amateur Sports Act.  We provide programs and services for our members, supporters, affiliates and the interested public.  We value these members of the swimming community, and the staff and volunteers who serve them.  We are committed to excellence and the improvement of our sport. We are committed to providing a safe and positive environment for all members.

 

VISION STATEMENT

To inspire and enable our members to achieve excellence in the sport of swimming and in life.

 

CORE OBJECTIVES

Bangladesh Swimming Federation has adopted three core objectives. These core objectives establish the foundation of the strategic business plan for our sport. Bangladesh Swimming Federation encourages all members to participate in the local, regional and national efforts to ensure that these objectives are accomplished. 

 

BUILD THE BASE

We seek to expand our membership in order to share our sport with as many other people as possible. We are especially committed to sharing the values of our sport with young people who may discover that swimming is an activity they can enjoy for their entire life.

 

PROMOTE THE SPORT

We want swimming to receive as much publicity as possible because we believe that the more people learn about our sport the more inclined they will be to join the ranks of our membership. We are proud of our sport and we seek to celebrate it whenever possible.

 

ACHIEVE COMPETITIVE SUCCESS

Bangladesh Swimming Federation has been ranked as the number one swimming nation in the world for more than 40 years. We seek to continue this tradition of competitive excellence. When our elite athletes are successful in fulfilling their Olympic dreams our society benefits from the inspiration these athletes give us.

 

Core Values

Provide opportunities for learning and sharing for our members Help maintain high ethical and professional standards in our industry Provide business development education for our members
Promote the importance of quality learn-to-swim programs Represent the interest of our association on matters affecting the swim school industry.

Core Purpose
To provide resources to assist our members in achieving their goals in the learn-to-swim business.


PILLARS OF THE STRATEGIC PLAN


Our Five Years Strategic Plan

1. Optimise organisational effectiveness

For aquatic sports to thrive worldwide, Bangladesh Swimming Federation and its employees must operate as a high-performance workforce. Bangladesh Swimming Federation will continue to leverage talent, knowledge and technology to raise standards, improve effectiveness, and deliver exceptional levels of service to its members and the global aquatics community. 

1.1: Continue to develop internal capabilities, communication and collaboration 

1.2: Develop strategies and systems to increase business intelligence 

1.3: Ensure Bangladesh Swimming Federation provides the highest levels of service to its members, with a focus on administration and technology, to adapt to and enhance the global aquatics community


2. Apply good governance throughout Bangladesh Swimming Federation and its stakeholders

Bangladesh Swimming Federation recognises that a culture of good governance must permeate every aspect of aquatic sports. Bangladesh Swimming Federation will regularly scrutinise, and identify ways to improve, its own governance and help its National Federations adopt and implement the principles of good governance. 

2.1: Ensure Bangladesh Swimming Federation governance is transparent, effective and agile so aquatic sports can thrive in an ever-changing world 

2.2: Ensure Bangladesh Swimming Federation supports all member National Federations in the adoption of good governance 

2.3: Ensure Bangladesh Swimming Federation Bangladesh Swimming Federationncial management reflects the highest recognised international standards aquatics community


3. Ensure well-being of our athletes and our sport

Fundamental to the growth and development of aquatic sports is the health and well-being of athletes. Bangladesh Swimming Federation will continue to work in support of athletes, providing guidance and a regulatory framework so they remain healthy and can compete in the knowledge that everyone has a fair and equal chance of success. 

3.1: Bangladesh Swimming Federation to promote the highest possible ethical values to protect the integrity of aquatic sports 

3.2: Bangladesh Swimming Federation to ensure its robust anti-doping rules, regulations and procedures safeguard clean athletes 

3.3: Bangladesh Swimming Federation to educate its athletes, coaches, officials, and National Federations to ensure their well-being and compliance with ethical principles


4. Increase participation in aquatic sports

Building strong foundations is a requirement for the growth and development of aquatic sports. Bangladesh Swimming Federation development programmes will provide resources to help more people experience the enjoyment of swimming and its health benefits, and to launch the journeys of future aquatics stars. 

4.1: Increase number of registered participants in aquatic sports to 30 million by 2021 

4.2: Support National Federations to grow aquatics communities and promote healthy living 

4.3: Work with International Olympic Committee, United Nations, and governmental organisations to reduce number of people drowning each year


5. Optimise high-performance pathways

Increasing the number of National Federations represented in Bangladesh Swimming Federation and Olympic aquatics competitions will stimulate greater participation in our sports. Bangladesh Swimming Federation will continue to develop the framework that helps talented athletes, coaches and officials realise their potential and compete, coach and officiate at the highest level. 

5.1: Increase number of National Federations that develop elite athletes and teams qualifying for Bangladesh Swimming Federation events and the Olympic Games 

5.2: 100% of athletes competing in Bangladesh Swimming Federation events have coaches certified by Bangladesh Swimming Federation 

5.3: 100% of judges and referees at Bangladesh Swimming Federation events are certified by Bangladesh Swimming Federation


6. Engage and grow audiences worldwide

Inspiring fans of our sport by the incredible performances and achievements of their heroes. Bangladesh Swimming Federation will communicate powerful, emotional and factual stories about our athletes, our teams and our events, to fuel passions and inspire more people worldwide to engage with and follow our sports. 

6.1: Build strong relationships with athletes 

6.2: Create strong narratives around athletes and teams, and more consistent and improved coverage of all Bangladesh Swimming Federation events 

6.3: Leverage Olympic Games to place aquatics centre stage


7. Inspire athletes to be the best they can be

Creating competition environments in which athletes thrive is vital to inspire world-class performances. Bangladesh Swimming Federation will design great event experiences for athletes and motivate more to compete at the highest level. 

7.1: Deliver successful events that showcase the world’s best athletes 

7.2: Increase the spread of medal winners and event hosts across more National Federations 

7.3: Ensure Bangladesh Swimming Federation Awards are seen as the ultimate aquatics accolade for athletes, coaches, and officials


8. Consistently deliver entertaining events

Capturing the attention of audiences worldwide, Bangladesh Swimming Federation events will create unique and valuable entertainment properties that attract and grow audiences for every discipline. 

8.1: Develop a consistent calendar of exciting events to include all disciplines 

8.2: Build loyal and valuable audiences for each discipline 

8.3: Regulate the delivery of events according to Bangladesh Swimming Federation rules and standards


9. Unite stakeholders in the promotion of aquatic sports

Promoting aquatic sports worldwide, Bangladesh Swimming Federation will maintain and grow strong relationships with sport, government, and industry organisations at an international, national, and local level. 

9.1: Maintain strong partnerships with National Federations, continental Associations, broadcasters, sponsors, and event organisers 

9.2: Remain a valuable and committed partner to the International Olympic Committee 

9.3: Encourage the development of the global aquatics industry through the increase of networking opportunities


10. Maximise revenues for sustainable growth of aquatic sports

Increasing income from Bangladesh Swimming Federation’s elite competitions is essential to sustain the growth of our sport. Bangladesh Swimming Federation’s commercial strategy will encourage investment in aquatic sports, create valuable partnerships, and generate revenues to reinvest in participation and high-performance programmes. 

10.1: Maximise commercial value of Bangladesh Swimming Federation World Championships and drive record levels of revenue through all assets 

10.2: Protect the legitimate and commercial interests of Bangladesh Swimming Federation and its stakeholders 

10.3: Deliver ongoing sustainable investment in aquatic sports